29.07.14

MORE RESEARCH AND THUMBNAILS

UNDERSTAND / IDEATE / MAKING / CRITIQUE

I didn't even know if I was on the right track because my thumbnails didn't even make sense. They weren't strong enough to portray my viewpoint against superstores. I really needed to talk to the tutors which I finally did. 

Turns out my thumbnails weren't going anywhere but the research I had done was better for what I wanted to show. I probably should've done that in the first place but still constructive criticism is good to get me on track and focus. 

Trying not to be too literal but not too metaphorical that no one gets it is hard to show. The tagline/wording has to also not give it away so much which is also tricky. 

25.07.14

THUMBNAILS

UNDERSTAND / DEFINE / IDEATE

After brainstorming ideas and vocabulary for my specific store, I have begun drawing thumbnails for my poster. So far they are very literal and don't hold much depth. Looking at visual metaphors online is helping me understand the idea of rhetoric.

This image was pretty cool to come across…

21.07.14

RESEARCH & FORMING A POINT OF VIEW

Understand/Define/Ideate

From the choices given, I have decided to go for the superstores topic. I can closely relate to this topic and can even see it happening where I live. Smaller stores are just as necessary as superstores because if they keep dying off, our economy will fall. We become a huge flock of sheep running towards the same things, the same sales but that is also the loss of individuality. 

I have brainstormed ideas for this particular topic both pro and anti along with the advantages/disadvantages of both. I then began to search for imagery that could suit where I'm heading with this relating to the design vocal we learnt in today's lesson. With the images/visual representations I identified emotive qualities that could relate back to superstores and how they're killing off smaller stores.

My next step is to list my key words that describe my argument and draw thumbnails of how I can show this.